Michelle Ho is a non-executive Director and Editorial Manager for PAA based in Hong Kong. A branding and communications professional, content producer and writer, Michelle has a rich background in branded content having worked at DMG Entertainment, Emmy-award winning YuanFang Media, where she was an Executive Producer, and as Partner of ImpactEye, the startup digital storytelling division of the multi award-winning Zhao Qi Films. A fellow Oxford and UCL graduate, Michelle has worked with Emily for over seven years, most recently collaborating on an affordable, quality prints business.